WHO WE ARE
our mission
Our mission is to help companies unlock purpose to build trust, enhance relevance and ignite passion with employees, customers, and communities.
what's our story
Brand Masonry is a network of independent agencies and experienced consultants with a common belief: for companies to do well they must also be able to clearly articulate how they will also do good.
This is a certainty amidst rapidly changing individual and societal expectations.
For nearly two decades, we have heard from progressive CEOs that a company's sole aim can not be about making profits at the expense of employees, the environment and society at large.
This wasn't historically recognized by Wall Street.
But times have changed.
A post pandemic reality includes an exhausted and uninspired labor market, economic uncertainty, a divisive political landscape, fracturing communities and a burgeoning mental health crisis.
For companies and brands to survive and thrive, they will no longer be able to sit idly by and expect someone else to do something about it. Companies are now that somebody. And all stakeholders are requiring an answer on how they will navigate these new expectations:
What role will it play in developing employees and building communities along with its business. All while continuing to deliver on profits and growth.
Who will succeed? Those who have a clearly defined and communicated a solid foundation and clearly articulated brand purpose and operating model.
Does the company or brand know who it is? What it stands for? What it stands against? What are the non negotiables? Are its values defined? Are expected behaviors outlined? Are they operationalized?
Without being able to answer these questions, consider the challenges your leadership team and employee base will have while navigating uncertainty or a crisis.
Taking the time now, or building from the ground up , leveraging our proven methodologies to build out, operate and communicate a purpose driven approach can and will pay dividends later.
Done right, it will not only help retain customers, attract and keep its best employees, it can also support growth while also making the world a little bit better than when you got there.
About the founder
After 25 years working in-house and as a consultant for technology, restaurant and retail companies, Amy Kavanaugh Mason founded Brand Masonry to share her commitment to, and knowledge of, building purpose driven brands facing transformation or seeking reinvention. By engaging a scalable network of talent ranging from individual experts to agency partners, Brand Masonry has helped start-ups and established companies flex to meet the demands of a fast-changing business landscape and rapidly changing consumer expectations.
Since 2019, we've shared our passion by helping others better articulate their brand purpose and promise and align who they are with their business and brand strategies. Our ramp up process is seamless and designed to build and empower your team with the insights, approaches and actions they need to succeed.
Strategic Partners
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